Activities on farms, cultivation and breeding of animals, represent the first phase of every cycle of food production. In this phase we are dealing with goods of animal and vegetable origin that become raw materials used in the following production of consumable goods phases. Pet food is also part of the food transformation process. The introduction of modern digital management and observation facilitates the application of sophisticated methods and algorithms, and makes events measurable and traceable along the process.

Product quality, production excellence and long-term economic performance depend on various factors, some of which can be monitored and managed within the processing company itself, many come from external suppliers and partners. Suppliers are required to guarantee origin, raw materials production, compliance with the rules governing the transport and regarding of general rules in force. Information is received in various ways and managed using different tools, making it difficult to find and analyze even in cases where the company has all the useful data internally.

The private label, the set of products that a distributor markets with proprietary brands, is increasingly present on the shelves of large-scale distribution and organized distribution. This business model, which is constantly growing for all large chains, requires equipping themselves with management and monitoring tools for the entire process and a new way of relating with suppliers, introducing not only a concept of collaboration, but even of a community of partners, who do business together and thus need to share objectives, data and operational tools.